About Us
Our Company
Founded in 2018, SBR as a company strives to honor and support the growing cycling culture in Indonesia. Through long-term thinking, customer focus, and passion for excellence, we succeeded in achieving outstanding growth over the years. From our humble beginning, we now have an accumulation of more than 20 stores spread over 30 cities in Indonesia, and 2 online brands, Bike Center and Cyclopedia.id.
SBR Way
SBR is guided by three pillars: focusing on the people; our customers and staff, transparency in our methods, and passion for pioneering new ideas. This common goal is what pushes us and prevents us to stop at where we used to be.
our latest news and updates
News
180SPM Resmi Hadir di Jakarta Premium Outlet Alam Sutera!
Jakarta, Indonesia – Komitmen kami untuk terus menghadirkan pengalaman terbaik bagi pelanggan kini diwujudkan melalui langkah ekspansi terbaru. PT
Saucony Lifestyle Kini Hadir di JD Sports PIM 3, Kolaborasi Seru dengan Jakarta Sneakers Day!
Saucony Lifestyle resmi mendarat di JD Sports Pondok Indah Mall 3! Momen bersejarah ini kami rayakan dengan meriah bersama
Dickies Indonesia Kini Hadir di Gandaria City – Workwear Klasik Bertemu Streetwear Modern!
Kabar gembira bagi para #DickiesPeople! Kini, koleksi workwear ikonik yang telah mendunia bisa Anda temukan langsung di store terbaru
180SPM Kini Hadir di AEON Mall BSD – Surga Baru untuk Para Pelari!
Kabar gembira bagi para pelari! 180SPM telah resmi membuka store terbaru di AEON Mall BSD, Level GF, G68-69. Sebagai
Menghidupkan Kota dengan Brompton Bites Ride
Di balik kemacetan kota, ada sebuah cara unik untuk menikmatinya—dengan mengayuh Brompton bersama komunitas yang penuh semangat! Brompton Bites
Dickies Indonesia Kini Hadir di Plaza Senayan!
Kami dengan bangga mengumumkan bahwa Dickies Indonesia kini resmi membuka store terbarunya di Plaza Senayan, Level 3! Hadir dengan
A new chapter for runners in Surabaya begins!
Surabaya, 16 Februari 2025 — PT Surya Bumi Retailindo meresmikan 180 SPM Surabaya, toko lari komunitas di Indonesia yang
Menemukan Harmoni: Kesuksesan Acara BALANCE by Cyclopedia di Bandung
Pada tanggal 18 Januari 2025, Cyclopedia mempersembahkan acara istimewa bertajuk “BALANCE by Cyclopedia” yang berlangsung di Lebak Caringin Coffee
Dickies Kini Hadir di ASHTA District 8
Kami dengan bangga memperkenalkan Dickies Flagship Store yang kini sudah bisa Anda kunjungi di ASHTA District 8, Unit UG-18.
SALOMON SUNRISE MILES: Menyatu dengan Alam dan Keseimbangan Hidup
Bandung menjadi saksi dari momen luar biasa pada tanggal 14 Desember 2024, saat SALOMON SUNRISE MILES membawa peserta pada
Testimonials
Life at SBR
“Friendly work atmosphere, solid team, mutually support each other.”
“As a bicycle enthusiast, I get huge support and the opportunity to learn more about bicycles can be found here.”
“Here I get my own challenges that make me always want to grow more and get further achievements.”
Send us an email for more details
values
Business Philosophy
Customers Are The King
Our brand is a promise to our customers. We treat customers as part of our company culture, a part of our family. That’s why we are invested in fine customer service and fostering connections between cyclists in Indonesia.
Everyday is Day One
There is always room for improvement. Guided by our focus on the customers instead of our competitors, we approach every single day with a renewed spirit to earn our customers’ trust and deliver excellence.
Location & Contact
we have 20 more stores spread over 30 cities in Indonesia
Cycling
Running
Fashion
Fashion Maps
About
To inspire people in healthy living and to always give the best service experience, we are here to provide for your sports needs.
Contacts
Jl. Meruya Selatan No. 15 RT/RW: 004/004Kel. Meruya Utara, Kec. Kembangan, Jakarta Barat, DKI Jakarta 11620